IWE has a core skill base in development, licensing and the publishing of licensed properties in emerging technology markets. Formed in 2007, IWE has stakes in a growing portfolio of businesses that work with the leading publishers, content owners and broadcasters.
Mobile Applications - IWE own a joint venture mobile apps company with the global post production giant Deluxe Digital Studios. To date, we have developed over 120 applications for clients including BBC, Universal, ITV and 2Entertain for brands including Planet Earth, Top Gear, This Morning, Despicable Me, Countdown and The Conservative Party.
Social Games / Participation TV - IWE set up App Play Ltd, a Venture Capitalist funded social broadcast and gaming company. Launched in Q2 2011 and having acquired a broadcast license from Ofcom, App Play successfully launched Gold Rush TV, the first ever 24/7 TV channel across Facebook and mobile Apps. The company announced in October 2011 that it’s platform PART.NR would be available for third party licensing and subsequently secured licensing deals with ITV and Zee Entertainment.