Island Wall Entertainment

Catch Phrase App is FREE App of the Day

admin — Tue, 21 May 2013 09:21:24 +0000

Amazon have selected Classic Catch Phrase to be their FREE App of the Day.

For the first time, Android users will be able to access one of the UK’s best selling Apps for free.

Classic Catch Phrase has been one of the best selling apps on the Amazon App Store since its UK launch last year.

1 million plays on our new Official Countdown App!

admin — Fri, 17 May 2013 15:43:22 +0000

The new Official Countdown App was released on December 12th last year and we are pleased to announce the App has just passed 1 million plays.

We first licensed the Countdown brand from ITV in 2010 and it continues to be one of the best performing game show brands in our range.

App is available on Apple iOS and Amazon App Store.

Download here

Bullseye Gameshow App released on Amazon Kindle

admin — Tue, 07 May 2013 10:11:04 +0000

We are pleased to announce that Bullseye is the latest release in our Gameshow App range on the Amazon App Store. For the first time, users will be able to purchase and play Bullseye on their Kindle Fire (and Kindle Fire HD) device.

App Description:
The Official Bullseye Gameshow App is HERE!
Featuring Jim Bowen, Tony ’180′ Green, Bully and all the retro prizes! “You can’t beat a bit of Bully!!”
The app replicates the original TV gameshow, combining darts and 1000′s of teasing trivia questions. You’ll be playing for retro virtual prizes such as dishwashers and speedboats! If you don’t try you’ll win nothing but your bus fare home!

• Original Music
• Jim Bowen & Tony ’180′ Green
• 1000s of Trivia Questions
• Realistic Gameplay
• Bonus Soundboard featuring all the Bullseye catchphrases!

Amazon use Catchphrase in Tube Print Advertising Campaign

admin — Fri, 03 May 2013 14:39:40 +0000

Following the huge success of our gameshow range on the Amazon App Store one of our Apps is now featured in the Amazon print campaign on the London Tube network.

Catchphrase has consistently been one of the best selling apps on the Kindle Fire.

Classic Game Show GOING FOR GOLD is Back!

admin — Wed, 24 Apr 2013 12:04:42 +0000

We are pleased to announce that the Classic Game Show Going For Gold is back!

You can now join Henry Kelly and play the iconic show on your phone or tablet.

“The heat is on, the time is right, its time for you to play the game, people are coming, everyones trying, trying to be the best that they can… when you’re Going For Gold” – Hans Zimmer (Going For Gold Theme Tune).

*** TV’s most popular European quiz is now available for iPhones, iPads and iPod Touches***
Henry Kelly is back as the original host of the game show chaperones you through the 4 best rounds from the series.

Featuring:
*** The Who Am I / What Am I round.
*** The 4 In A Row round
*** The Take Control round
*** The Categories round

Featuring one of the most catchy theme tunes of all time, you’ll love this app! Select your country and climb the leaderboards and earn those achievements.

Features 1 Player and 2 Player modes (which include pass and play and Game Center).

The App is available in the Apple App Store & Amazon App Store.

Download here

The App is developed under license from FremantleMedia Ltd. Going For Gold is a trade mark of FremantleMedia Limited. Licensed by FremantleMedia Enterprises. www.fremantlemedia.com

The Power of Television on Paid App Downloads / Usage

admin — Mon, 08 Apr 2013 14:18:42 +0000

We specialise in turning entertainment properties into mobile apps but even we have been taken aback by the success of one of our first licenses – Catch Phrase (the original show with Roy Walker). We first licensed the brand in 2010 and released an iPhone only version on the Apple iOS platform. iPad and Kindle Fire versions quickly followed and the App has since sold so many apps across Apple iOS & the Amazon App Store, it is now one of the best selling Apps ever in the UK.

According to Flurry, the App has had over 7 million plays since launch, with an average playing time of 4.8 minutes giving a total playing time of 500,000+ hours to date!

So why the blog now? Well in case you missed it, Catch Phrase is back on ITV prime time with a modern take on the classic show with Stephen Mulhern filling the shoes of Roy Walker. The show did very well on its debut last night with 4.81 million viewers (23%) and #catchphrase trending on Twitter. The buzz of the show airtime being announced on ITV1′s This Morning and the broadcasting of the actual show had a massive impact on the App sales.

See the Apps chart positions prior to the announcement, and during the broadcast on ITV 1 yesterday.

The graph below shows the iPhone App and iPad usage – the first spike is when Stephen Mulhern announced when the show was coming back and Ruth Langsford mentioned on air that she liked our app. The second spike is the TV broadcast of the app.

This correlation should be obvious – a brand you have licensed is on TV so the usage and sales goes up right? Well, our experience is that this is not always the case. We have licenses to well known TV brands that are broadcast weekly on the mainstream broadcasters and the sales and usage is nominal between the show being on air, off air or on a mid season break.

It is difficult to exactly quantify why Catch Phrase has been such a success but the fact that the original show defined the ‘family game show’ genre for the majority of people in Britain over the age of 30 has certainly contributed. Chris Moyles playing “Car Park Catchphrase” with Roy Walker during the latter years of his tenure at Radio 1 morning show brought the show (and Roy Walker) to a whole new generation broadening the appeal of the app and therefore increasing its audience. However, as with all Apps, the key is the gameplay. The show itself is perfect for a mobile app as it has visual and entertaining content combined with a quiz element – all the ingredients for a successful game show app!

The appeal of Catch Phrase rolls on and on……

You can download the Classic Catch Phrase on Apple iTunes here

The App is also available on Kindle Fire via the Amazon App Store

This Morning co-host promotes our Catchphrase App on air

admin — Thu, 28 Mar 2013 15:16:40 +0000

Ruth Langsford mentioned our Classic Catch Phrase app live on the prime-time ITV1 TV show ‘This Morning’. Sales went soaring and the app re-entered the top 5 selling apps. Watch the video here…

BBC Earth Promo Video

admin — Thu, 28 Mar 2013 11:49:35 +0000

To celebrate the Easter weekend price promotion of Planet’s Earth 1st iOS application, developed and produced by Deluxe, we have released a demo video showing the core features in all their glory! Press play to enjoy…

Apple iTunes Editor’s Choice App of the Week

admin — Wed, 06 Mar 2013 13:14:43 +0000

Our Planet Earth App has been chosen by Apple as their Editor’s Choice App of the Week.

In addition, the App is on the front page of 12 iTunes App Stores.

Check out the App here

BBC Planet Earth App Launched on Apple iOS

admin — Fri, 01 Mar 2013 10:38:00 +0000

We are pleased to announce that our BBC Planet Earth App has gone live on Apple App Stores around the world.

The Application takes the iconic Planet Earth video content onto the iOS platform, allowing users to explore points of interest with high resolution images & video content via a 3D globe. The App includes over 500+ stunning HD images, 50 HD video clips and a Picture of the Day feature.

Our work on the App included:
* App Concept
* App UI / UX Design
* Programming
* QA
* Hosting

You can download the App here