Brylcreem is a massive hair product brand for men, established in 1928 the company has achieve worldwide success in the UK, U.S. and India. The company’s current headliner is English cricketer Kevin Pietersen who has been representing the brand since 2009, their other poster boy’s have included England footballers Johnny Haynes and David Beckham.
The Brylcreem application tests users strength by using the in-built accelerometer from the device. Users throw a cricket ball and the ‘throw-a-meter’ measures how far they have thrown the ball. Depending on the distance users will be rewarded with a medal that they can then share with their friends via Facebook, Twitter or email.