The TopGear Cool Wall App is based on the Cool Wall from the television show. On the App, users are able to create their own Cool Wall by dragging a car selected from the extensive list onto a ratings board which ranges from ‘Seriously un-cool’ to ‘Sub-Zero’. The car’s rating according to the show’s presenters is then shown as a comparison. Users can also view any car’s statistics, as well as connecting to the TopGear website and sharing via their Twitter and Facebook pages.
When the Cool Wall was first introduced on the TV show by Jeremy Clarkson, it generated a lot of public interest and the BBC had 20,000 emails about it in the first week. This App is therefore able to tap into the public interest, given that the nature of the Cool Wall is all based around personal opinion, and allows users to personalise their Cool Wall according to their own preferences.