Deluxe developed the mobile application strategy for the Conservative Party and today marks the release across iPhone and Blackberry. The apps were a voting enabler to educate consumers on the policies and visions of the Conservative Party in the upcoming elections. Featuring a unique “swing-o-meter” that utilises the in-built accelerometer of devices enables users to see the results on the country depending on which way the device ‘swings’. This interactive feature provided a talking point to ensure the app wasn’t simply an information overload for consumers and reached out to the demographic who might not otherwise have been interested.
Read the Sunday Times article here or the Telegraph article here.