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IWE secure Venture Capitalist funding to launch App Play Ltd.

By Events

After a period of alpha development and pitching today we secured funding to form App Play Ltd a new platform for broadcasting content over social networks and mobile applications. Our first channel CashPlayTV will showcase the platforms potential by re-introducing the genre of Participation TV to a new audience interacting through Facebook, Android and iPhone apps. Watch this space for release dates…

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Universal release Despicable Me iPhone / iPad apps

By iPhone, Mobile

Deluxe developed 2 applications for Universal Studios to mark the DVD/BluRay release of the movie Despicable Me. Today they were launched and rocketed to the #1 and #5 positions in the Entertainment category of the iTunes App Store. We had to recreate 3D models of the minion characters and animate them recreating movements and actions from the movie. Utilising Bluetooth…

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Deluxe begin development on a Danone & Brylcreem iPhone applications.

By iPhone, Mobile

Advertising agency Holler commission Deluxe to create a 2D character to live tamagotchi style inside your iPhone for Danone. To both educate and provide fun this character will demonstrate the effects of dehydration and over hydration on the body whilst pushing the boundaries in accelerometer and touch screen development. Simultaneously we start development on a Bryclreem Throw-o-meter application for iPhone/iPod Touch which is also using…

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Deluxe signs deal with ITV to license brands for iPhone apps

By iPhone, Mobile

Deluxe agree the rights to develop iPhone / iPad apps for brands such as Countdown, Catchphrase, 321 and Carry On for ITV. We’re now entering an intense period of development – planning to recreate the iconic gameshow studios in 3D to create luscious menus for the products. Hoping to release them all before Xmas but which one should we start on first. What a conundrum!

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IWE complete production of a Coronation Street Audio Quiz for Ginger Fox Games.

By Uncategorized

Back in January IWE were commissioned to create a fun Coronation Street audio quiz to mark the iconic British soap’s 50th anniversary. Having recorded a bespoke commentary by Malcolm Hebden and spent the last 3 months in post production the product has come together really well. The product contains memorable sound clips and themed trivia rounds that will challenge even the most…

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